Spotify’s Hindi adoption has taken roughly two years, much quicker than its video streaming counterpart Netflix which took four and a half years after its launch in India to provide a Hindi UI. In doing so, it has not only surpassed local competitor JioSaavn, but also matched its international competitor Apple Music. Of course, if it’s Indian languages you’re after, Gaana leads in this department, with support for Hindi, Punjabi, Tamil, Telugu, Bhojpuri, Bengali, Kannada, Malayalam, Marathi, and Gujarati.
While Hindi music has been available on Spotify since launch, lyrics aren’t available in Hindi. That’s despite the fact that Spotify’s lyrics partner — streaming services are not directly responsible for lyrics — the lyrics app Musixmatch offers a catalogue of song lyrics with translations in Hindi (available on JioSaavn reportedly). Maybe once the Spotify app is localised in Hindi, it can start working to include Hindi song lyrics too. Of course, despite the localisation, most song titles will continue to be in English.
Spotify will be available in Hindi soon.
