Instagram is known as a highly engaging platform with billions of users, which can be considered a blessing as well as a challenge to stand out amongst the crowd.
Driving traffic to your Instagram account is imperative to mark your relevance, gain Instagram likes and reserve your spot in the Instagram algorithm. However, driving traffic organically without choosing to buy Instagram followers can be tricky. Fortunately, we’re here with 7 golden and organic ways to drive traffic to your Instagram account!
1. MAKE YOUR PROFILE POP
A part of driving traffic to your Instagram account includes an attractive profile and what better way to capture attention than by making it pop with fresh content. So, to get more people to check out your profile and flood it with Instagram likes and comments, it’s important to optimize your profile with relevant information that reflects your brand personality. Use a striking profile picture, add a compelling bio and post eye-catching content consistently. Make sure that the theme you choose (minimalistic, bright, pastel, etc.) should remain consistent throughout all posts.
2. POST EXCLUSIVE CONTENT
If you want to drive traffic to your Instagram account, showcase some exclusive content that’s only on your Instagram. This gives people a reason to check out your Instagram and drive traffic to it. Being a part of your Instagram community should feel like a privilege and excite your audience. You can offer Instagram exclusive giveaways, launch special contests, introduce fun challenges, offer exclusive discounts and promotional codes, loyalty points, behind-the-scenes glimpses, interviews with opinion leaders, and more. Give the final touch of your offers with branded long-tail hashtags with some trending-related hashtags, and your post will be good to go!
3. USE VIDEOS CREATIVELY
The introduction of formats like reels has broadened the scope and higher visibility of video content. Posting reels regularly can make your content pop on the Instagram Explore tab and amplify it to maximize visibility. The watch-time of videos increased by 250% in 2020, so now is not the time to skip video content. Videos also give users more space to share information compellingly. You can leverage them to show some personality and attract more followers. You need to buy active Instagram followers to get the maximum number of views on your videos. So make sure that your content mix involves different layouts of video content- Story videos, reels, IGTVs, and in-feed videos.
4. SHOW MORE FACES
As per a report by Sprout Social, posts consisting of human faces get 38% more likes than generic posts. So if you want to shoot up your traffic and Instagram likes, it’s time to say cheese and post some human faces! Posting content with faces helps in humanizing your account and adds a more personal touch to your profile. It can also make your content seem more relatable to your audience, further skyrocketing your followers to get Instagram followers. You can share photos with your friends, social media team and employees, re-posts from clients, user-generated content, and influencers using your products. Show as much personality as you can and see a noticeable difference in your traffic.
5. ENGAGE OUTSIDE YOUR BOX
Engaging with your audience is a sure-shot way to increase brand loyalty and foster a community, however, it’s not enough to merely communicate with your existing followers. To drive Instagram engagements, scout for a targeted audience and interact with them to increase visibility. By targeting the audience of your niche, you can attract followers, Instagram likes, DMs, and comments of those who will take interest in your content. For instance: if you’re a makeup artist, look for makeup influencers, beauty models, and more. So, search for branded hashtags, keep an eye out for Instagram recommendations, and look into your competitor’s recent followers. The more actively and enthusiastically you engage, the higher will the probability of our efforts being noticed and reverted.
6. SHOOT FOR SHARES
One of the best ways to drive engagement to your Instagram profile is by piggybacking on your audience’s audience! To expand your reach and enhance your visibility, aim to create content that can be shared and reposted by your audience. Look for relevant gaps in your industry and aim to bridge it with your posts; like useful infographics, tips, advice and tricks. Other generic ideas like memes, inspirational posts, mental health awareness, and social involvement are some useful ideas that have a higher probability to be shared and gain Instagram likes. Another great way to increase shares and drive engagement is inducing and incentivizing shares through share-based contests and giveaways.
7. GO ALL OUT ON PROMOTIONS
Your work isn’t done after creating and posting content, as any Instagram strategy would be incomplete without the ‘marketing’ aspect of it. So if you want to gain more Instagram likes and followers, make sure to start your promotions way before you’ve actually posted anything. Giving sneak peeks and teasers is a great way to intrigue followers. Running Instagram ads is a definite way to gain exposure and drive traffic to your Instagram profile. You can also choose to buy Instagram followers initially for higher visibility and engagements.
All the mentioned tips have one thing in common: you need to put them into practice consistently to see results! So tweak your strategy by including these tactics and see a splurge in traffic, engagements, and followers. Come back to our space for more tips and tricks to ace your Instagram game!