By Paul Owere

Music streaming platform Boomplay’s data will with effect from October 15, be added to the data that informs the prestigious Billboard charts.

The charts include Billboard Hot 100, Billboard 200, Artist 100 and Billboard Global 200 charts, as well as all other Billboard US and global charts that include streaming data.

This is said to be part of the platform’s dedication to unlock the full potential of the African music industry.

The data which will be captured from the week starting October 15 through to October21 will appear on the Billboard charts dated October 30.

Boomplay is a streaming and download service provided by Transsnet Music Limited with regional offices in Nigeria, Ghana, Kenya, Tanzania and most recently Cote d’Ivoire.

With millions of African songs being streamed on the platform globally, the inclusion of Boomplay’s stream data in the iconic charts provides African and international artistes and music on the platform the opportunity for more exposure on the global stage.

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Within MRC Data’s Music Connect platform, Boomplay streams will be included in the ‘Others’ data bucket under Audio On-Demand with data visible on October12, for streams beginning on October 82021.

According to Billboard, ”MRC Data’s foundation is built on providing the music industry and our clients with the most complete view of music consumption. We are excited to announce additional data being captured from Boomplay.’’

Boomplay’s director of content and strategy, Phil Choi described Boomplay’s addition to the charts as ‘a significant step in ensuring African artistes on the platform are fairly and equally represented where it matters and that they have access to similar opportunities available to their international counterparts. While this might have seemed far-fetched in the past, we now have one foot in the door already following our partnership with BillboardCharts.”

Boomplay’s streaming data added to the Billboard charts represent streams from its subscription tier and logged-in streams from its ad-supported tier, with streams from each tier weighted appropriately.

Boomplay currently has over 60 million Monthly Active Users (Mau) and over 60 million tracks.

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