- Advertisement -

    Facebook Weathers Social Media Turmoil, TikTok Rises: US Survey


    - Ad Keep reading below -
    Facebook usage has held steady in the United States despite a string of controversies about the leading social network, even as younger users tap into rival platforms such as TikTok, a survey showed Wednesday.

    The Pew Research Center survey from early 2021 found 69 percent of American adults use Facebook, and 72 percent used at least one social media site, levels which have been stable for the past five years.

    “While there has been much written about Americans’ changing relationship with Facebook, its users remain quite active on the platform,” the researchers wrote.

    - Ad Keep reading below -

    “Seven-in-ten Facebook users say they use the site daily, including 49 percent who say they use the site several times a day.”

    The report suggests Facebook’s US usage has weathered a spate of controversies in recent years including the Cambridge Analytica scandal in the 2016 election, which involved the accessing of the personal data of millions of users without their consent, and concerns over disinformation and privacy.

    ALSO READ  Microsoft Edge Getting History, Tab Sync Features a Year After Launch: Report
    - Ad Keep reading below -

    Even with Facebook usage steady, the report showed a varied social media landscape with growth in Snapchat, Facebook-owned Instagram and TikTok among those under 30, and broad use of the Google-owned video-sharing platform YouTube.

    ALSO READ  OnePlus Watch Price, Design, Specifications Tipped Ahead of Launch

    Some 81 percent of adults said they used YouTube, up from 73 percent in 2019.

    In the first Pew survey on TikTok, 21 percent of all adults – including 48 percent of those under 30 – said they had used the Chinese-owned video app which has come under national security scrutiny.

    Among younger adults age 18-29, Instagram was massively popular at 71 percent, along with Snapchat (65 percent). Facebook usage in this age group was in line with the general population at 70 percent.

    - Ad Keep reading below -

    Twitter, which has struggled to expand beyond its core base, was used by 23 percent of Americans including 42 percent of the under-30 age group.

    Nextdoor, the social network focused on local communities, was used by 13 percent of adults, according to Pew’s first survey on the platform.

    ALSO READ  Apple Shares Fix for Apple TV and Apple Watch ‘Pairing Canceled’ Issue With Apple Fitness+
    ALSO READ  Microsoft Edge Getting History, Tab Sync Features a Year After Launch: Report

    Reddit, the online bulletin board at the centre of a controversy over stock-trading forums, saw its usage rise to 18 percent of adults from 11 percent in 2019, according to the survey.

    The findings were based on a survey of 1,502 US adults from January 25 to February 8 by cellphone and landline phone, with an estimated margin of error of 2.9 percentage points.

    What is the best phone under Rs. 15,000 in India right now? We discussed this on Orbital, the Gadgets 360 podcast. Later (starting at 27:54), we speak to OK Computer creators Neil Pagedar and Pooja Shetty. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

    - read any article below now-

    Latest news

    Made in Britain – Cheese on Towcest’

    Having been made redundant during the Covid-19 pandemic, Mark Rodgers of Cheese on Towcest’ in Northamptonshire took the plunge and decided to launch...

    EU Commission raises “concerns” over State’s hotel quarantine

    The European Commission has contacted Irish authorities over concerns that mandatory hotel quarantine goes against EU law. The news comes after five EU member...

    WHO Chief Says COVID-19 Infection Rate Approaching Highest of Pandemic So Far | Top News

    GENEVA (Reuters) - The number of new COVID-19 cases per week has nearly doubled globally over the past two months, approaching the highest...
    - Advertisement -

    You might also likeRELATED
    Recommended to you

    - Advertisement -