How to Get on the For You Page on TikTok
TikTok is one of today’s most popular apps, with over one billion monthly active users. If you’re seeking engagement on the app, reaching a high level of popularity is not impossible, but may be difficult. To do so, it’s important to boost engagement with your videos. One way to do it is by making your videos appear on TikTok’s For You page.
These tips can help you get your videos on as many For You pages as possible.
Use Engaging Hashtags
Using hashtags is one of the best ways to expand your TikTok audience. Most creators use hashtags to promote their brands, categorize content, or spread awareness about certain topics. This way, many users find new content by typing the hashtags they like into the search bar.
Finding trending hashtags used to be done through the “Discover” button at the bottom of the display. Nowadays, users can find the content they like through the search icon in the top right corner. While this doesn’t show you currently trending content, you can start typing in the topics you’re interested in and let TikTok suggest the trending words and phrases. Additionally, you can also find popular hashtags in the descriptions of videos that show up on your own For You page.
Note: Some TikTok creators think that hashtags like #fyp or #foryou increase the chances of the TikTok algorithm picking up your content and putting it on more For You pages. That hasn’t been proven yet, but the “fyp” hashtag alone has more than 38,380.7 billion views, which makes it worth a try.
Post When Your Target Audience Is the Most Active
Knowing when to post your content is another important thing you must consider if you want to increase engagement with your videos and get them to For You pages. The best times will depend on the content you’re posting and the characteristics of your audience. If you’re running a business and TikTok is one of the main ways you reach your clients, you can best reach them by switching to a business account for free.
How to Switch to a Business Account on TikTok
You can easily switch your personal account to a business account on TikTok for free in just a few steps.
- Click on your profile in the bottom right corner of your screen.
- Tap the hamburger menu in the top right corner.
- Choose “Settings and Privacy” in the pop-up.
- Click on the “Account” button.
- Tap “Switch to Business Account.”
- Once you read what TikTok Business Account offers, click “Next.”
- Now you can choose a category that best describes your content.
- Click “Next” again and add your email if you want in the next step.
- You’re ready to create your first video, or you can skip it for now and click “Maybe later.”
Just like that, you can go to “Business Suite” in the same menu in the top right corner and access analytics of your audience, videos, etc. You can also get inspired in the Creative Hub tab and see what the creators of your chosen category are posting.
Note: When you garner enough audience for your content, having a consistent schedule is important. This will make your followers look forward to your next post.
Use Trending Sounds and Effects
Many creators will try to boost their interactions by hopping on trends. Songs and effects are two of the most important parts of a TikTok video, and knowing how to incorporate them into your videos regardless of the topic or category is a useful skill.
Just as with hashtags, you can find popular TikTok songs by going to the search icon in the top left corner, typing in the names of musicians, and seeing which ones have a “Popular” tag next to them. You can also find popular sounds and effects by scrolling through your For You page or following popular TikTok creators.
React to Popular Videos
Another way to reach a larger audience on TikTok is by reacting to videos that have already drawn the attention of the masses. There’s a whole genre of creators on YouTube who’ve gained millions of subscribers by making only reaction videos, so occasionally making a TikTok reaction video might be a good idea to get on people’s radars, even if that isn’t something you intended to do full time on TikTok.
Collaborate With Others
Collaborating with already established creators in your field is a great way to reach more For You pages. Popular influencers are the ones who are most familiar with how social media platforms work and can surely teach you a few tricks. Thus, you not only promote your work but also learn how to make the best content out there.
Try Out Different Video Lengths
Most people believe that creating shorter videos makes them more likely to end up on For You page. This is because TikTok cares about the completion rate, and shorter videos are more likely to be watched from start to finish. Even if you prefer longer videos, to ensure that your videos reach For You page, you can start with shorter videos and gradually increase their length as your audience grows.
Defeat the TikTok Algorithm With Creativity
Finding out how to use the TikTok algorithm to your advantage can seem daunting. Fortunately, these six tips will help your videos reach a wider audience and appear on more For You pages. However, in addition to using these tricks, ensure that you also put effort into making your videos interesting and engaging to make your new audience stay.
Have you tried any of these tips to get on the TikTok For You page? Which one works best for you? Tell us in the comments below.