Tipster Yogesh tweeted that Samsung could be the next brand to jump on the wagon of partnering with a reputed camera brand for its smartphones. Later, a report by Tom’s Guide claimed that tipsters FrontTron and Ice Universe confirmed that Samsung and Olympus could work together for future smartphone camera tech. This partnership could allow Samsung to improve its smartphones’ camera quality. Due to the lack of official confirmation, this information should be taken with a pinch of salt.
The smartphone market has already seen various companies collaborate with camera manufacturers to improve their smartphones’ photography. Huawei has been a long-time partner with Leica, and Nokia has been using Carl Zeiss optics with its flagship models. Chinese brand Vivo is offering Zeiss optics in its recently-launched X-series of smartphones, and OnePlus is the latest entrant in the market that is offering the OnePlus 9 series with optics from iconic camera brand Hasselblad.
It is to be noted that Samsung, along with Sony, is among the top producers of smartphone camera sensors. Olympus, famous for its high-quality products, may help the South Korean company gain an edge in the camera department. Samsung has already acquired US-based audio product maker Harman — the parent company of brands such as JBL, Lexicon, AKG, and Mark Levinson. Samsung flagship smartphones come bundled with AKG earphones in the box.
Is Samsung Galaxy S21 Ultra the most complete Android phone yet? We discussed this on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.
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